Website strategy and consulting for service businesses
With Beth Rawlins, web strategy consultant
I work with service-based businesses across the UK and beyond, helping them get more leads from their websites and increase their revenue through strategy, conversion optimisation, and high-impact web design.
Web strategy consulting
These days, my team and I at Pie Heart Studio focus on brand strategy and visual identity design just as much as website projects, but website strategy and conversion optimisation consulting is still very much part of what I do.
If you've worked with me before, or you know me through my writing or the Web Gravity Framework, this page covers the ways you can work with me on your website marketing strategy.
And if you'd like a quick sense of where your site stands before reaching out, the Web Gravity Assessment is free and takes about five minutes - more on that at the bottom of the page.
Beth Rawlins: Brand and web strategist and founder of Pie Heart Studio
Which of these sounds like you?
You have a specific website problem and need sharp, experienced eyes on it quickly
A strategy session is probably what you need - find out more here.
You're getting website traffic but not enough leads, and you want to know exactly what to do about it
A conversion audit will give you that - check out the details.
You know your website needs a proper rebuild with conversion optimisation baked in
Website redesigns are my team’s speciality - find out more.
Website Strategy Sessions
A focused 60-minute Zoom call to troubleshoot, prioritise, and work out your next steps.
We'll dig into your site and your analytics, identify what's working against you, and come out with a clear picture of what's holding things back. You'll receive a detailed written summary after the call with a prioritised action roadmap.
Topics typically include: making sense of your analytics, reviewing pages or messaging, improving site structure or user experience, planning lead capture, and preparing for a future redesign.
£180 per session. A block of four sessions is £650, available after your first session and valid for six months.
If you go on to commission a website redesign with us, the cost of your strategy session is deducted from the project fee.
Get in touch with me and I’ll get back to you with a link to book your strategy session.
“In just one session, Beth helped us confirm what needed to change, what to keep, and how to map the structure to match both search behavior and the client’s new positioning. She came prepared, asked sharp questions, and gave us clear, actionable decisions that shaped every step of what came next.
If you’re updating a site and trying to “just start writing,” call Beth. You’ll save time, avoid costly mistakes, and get a site that actually works for where the business is going, not just where it’s been.”
– Stacy Eleckzo, Structures of Equality
Website conversion audit
This is a deep-dive audit for service businesses who are getting traffic but not converting enough of it into leads.
Over two weeks, I look at your site through the lens of usability, messaging, conversion, credibility, and analytics, then deliver a clear, evidence-based action plan you can hand straight to your web team.
What's included: a goal-setting call; a full review of usability and user experience, messaging and audience alignment, calls to action, trust signals, and analytics performance; and a prioritised roadmap of recommendations.
You'll need website analytics and Google Search Console set up and accessible.
£1,200. Two-week turnaround from our initial goal-setting call.
Get in touch with me and I’ll get back to you with the next steps.
“If traffic is growing but you’re not seeing any traction with bookings, work with a conversion specialist like Beth at Pie Heart
Studio to make sure your website turns that attention into calls and clients.
After working with Beth, discovery calls grew by 90% from Q2 to Q3
– that’s nearly double with just a few hours of work of implementation of quick wins! With demand rising, we are now looking at the possibility of hiring an Associate Dietitian to support delivery.”
- Nevine El-Sherbini, KidneyWise
Website redesign
Our core website redesign offer includes brand strategy, professional copywriting, and a refresh of your existing branding.
If you're ready to rebuild, the starting point is a free scoping call.
We'll talk through your goals, your audience, how much traffic you’re currently getting, and where your current site is falling short. From there I can recommend the right approach - including whether a conversion audit should be part of the process before we build, or whether we have enough to go straight into the project.
Projects start from around £8,500 and take approximately eight weeks.
Find out more about the full project
Get in touch with me and I'll get back to you to arrange a scoping conversation.
“The website redesign has streamlined the information so well and made it much clearer. This has increased the number of packages I’ve been selling (instead of one off appointments) which has significantly increased my income.”
- Chloe Hall, The Calm Gut Dietitian
A bit about my background
I've spent years working in web design and strategy, and most of that time has been spent obsessing over why websites perform - or don't. I've worked with service businesses on everything from quick-win conversion fixes to full rebuilds, and the same patterns keep showing up: sites that look professional but don't convert, traffic that's growing but attracting the wrong people, businesses investing in design without a clear strategy for what comes after launch.
Strategy and consulting work with me is practical and specific. I'm not interested in vague recommendations or lengthy reports that don't lead anywhere. Everything I deliver is designed to give you a clear next step, and help you to get results as quickly as possible.
Not ready to reach out yet?
Take the Web Gravity Assessment - a free diagnostic that scores your website across the three pillars of the Web Gravity Framework: People, Proof, and Path. You'll get a tailored result for each pillar, so you can see exactly where your site is strongest and where it's letting you down, along with resources to help you act on it.
“It was clear I had a true strategist on my side: Beth sends regular updates; she follows up on EVERYTHING; she encouragesevery decision to be made with an eye to the bigger picture and potential future developments; she knows when to listen and when to challenge; and she seamlessly coordinates the branding, design and copy (and gives advice on when other aspects, such as photography, should happen).”
- Hazel Bird, The Better Edit