Website Starter Package

For freelancers and service-based business owners

My website starter package is designed to be:

➡️ Affordable, because I know you might not be generating a lot of income in your business yet

➡️ Professional, boosting your credibility above and beyond a DIY website

➡️ Scalable, able to grow and evolve alongside your business

The Website Starter Package includes:

The WebCraft Workbook

This interactive online questionnaire guides you through the process of setting up a domain name and creating your website content. With my background in website strategy, I’ve filled this workbook with prompts, questions and exercises so that you can be sure your website content is going to shine.

A One-Page Starter Website

A professional, one-page website, based on a carefully designed template that will be completely customised to fit your brand and business. Currently I have two different templates to choose from – take a look at the demos of each site to see how they look with different branding applied.

One Year's Hosting and Support

One full year of website hosting, maintenance, backups and updates. Also premium website analytics, quarterly strategy calls, and priority support. Yep, this is included in the price, because I believe that you need this to get the most out of your new website.

£480

The website starter package begins with a free strategy call so I can find out a little bit about your business. You’ll also have the chance to ask any questions I haven’t already answered on this page (but check out my FAQs as well!)

The Websites

Professionally designed templates

For my website starter package, I’ve designed two different themes for you to choose from (see below). Your chosen template will be completely customised with your chosen colours and typography, as well as your own images and logo.

We’ll create the content for your site together, using your WebCraft Workbook.

These sites are already perfectly optimised so that they look just as stunning on mobile as they do on desktop or laptop.

Want to see for yourself? Open up the demo sites on your phone to see how they work on mobile.

Your site includes:

Need something else? Let me know!

PopArt

Mock up of a website from one of my website starter package templates

PopArt is a quirky, colouful theme for anyone wanting their website to truly stand out. Ideal for freelancers wanting to project their personality.

It features bold block colours, eyecatching buttons, and plenty of animation.

Take a look at the demo site

(Click the image for the full experience)

NeoClassical

Mock up of one of my starter website package templates

NeoClassical is cool, calm and collected. If you’re looking for a beautiful but highly professional online presence, you’ll love this theme.

Featuring parallax background images, rounded corners, and subtle animations.

Take a look at the demo site

(Click the image for the full experience)

Website Starter Package: Extras

If you’re ready to get serious about your new business, I work with trusted collaborators to provide a couple of branding options, available as add-ons to your website build.

Getting your branding up to scratch before a website build means that your site will be a lot more effective in attracting and engaging your ideal clients.

Brand Strategy Boost

With Kelly

I’ve partnered up with Kelly from KJ Brand and Marketing Consultancy to provide a brand strategy boost for new businesses!

Build your business from its foundations: get clarity on your target audience, your unique value proposition, and the right channels to promote your service.

Craft your tone of voice, messaging and taglines, and delve into some keyword research to kick off your SEO strategy.

£300

Brand Refresh

With Tara

If you have a logo you like already but it’s lacking that professional sparkle (*ahem* – you made it yourself on Canva), why not hand it over to Tara for some tweaking? We’ll give you an upgraded version of your logo in a couple of alternative layouts (handy for use in differently shaped spaces) background free, and in all the file formats you could possibly need.

You’ll also get a curated colour palette and carefully chosen typography pairings. I’ll use these in your website build, but you can also use them across social media and in any kind of content creation going forward.

£355

Original client logo:

Upgraded logo in various formats:

The Support

My website starter package isn’t designed to be a ‘set-it-and-forget-it’ solution. Ideally, your site will evolve alongside your business, and I’ll be sticking around to help make that happen.

You’ll get a full year of website hosting, maintenance and support as part of my WordPress Care Plan. Take a look at some of the Care Plan perks below, and check out my FAQs for more details.

Speedy Website Hosting

Website hosting is included in the WordPress Care Plan, and ensures speed, security and reliability.

Quarterly Strategy Calls

Every three months I'll give you a call to discus ways to improve your website so that it supports your business better.

Website Traffic Analytics

Measure the effectiveness of your marketing with premium website analytics, along with monthly website traffic reports.

Maintenance and Updates

I'll be taking care of site maintenance and software updates, as well as being available to carry out any edits to the site itself.

Website Starter Package: FAQs

Two reasons. The first is because a one-page website is probably all you need right now. You’re just starting out, and your business, service offerings, and branding are probably going to change significantly during the first year. Let’s add pages as we go, as and when we need them.

The second reason is because I wanted to make this offer as affordable and accessible as possible, so that new freelancers can have their website up and running easily. A multi-page website is a lot more costly to build, and complicated to fill with content.

If you’d like me to, I’ll provide some training on how to make basic edits to your page. However, I’d recommend you make the most of my support (included in this package) and ask me to make edits for you! It’ll save you time, and I’ll ensure that your professional visual design stays intact.

Your WordPress Care Plan includes 30 minutes of site edits per month. This is enough for two small edits, such as swapping out some text or images, or adding a new service or section.

If you’d like me to do more work than that, you’ll benefit from my reduced hourly rate for Care Plan clients, which is £25 per hour.

Absolutely! Building a blog section into your site is a great idea, when you’re ready to start writing and posting consistently. I don’t include it in the one-page package, but we can add it in later, once your site is up and running.

Yes! After your one-page site is up and running, you can add more pages as and when you need them. I’d recommend chatting through these additions with me during our quarterly strategy calls, so we can discuss user experience and design.

With a one-page website, there’s not a huge amount we can do to optimise it for search engines. In fact, new, small websites are unlikely to do well in search engine results in general. Until your site has built up some good content and some domain authority, don’t expect to rank for competitive keywords.

But that doesn’t mean your website will be invisible! I’ll advise on the best ways to drive traffic to your site when you’re just starting out, so that you get a steady flow of eyes on your website.

Anything you like! We’ll have 30 minutes to go through your website traffic analytics together, discuss changes to your business that need updating on your site, talk about an SEO strategy for the future, or chat about how to boost your conversion rate.

If you’re more of a DIYer, I can spend this time giving you training in how to edit your site yourself.

Once your initial site is launched, we can discuss adding paid digital downloads if it’s something you’re interested in offering.

However, if you’re looking to start an online store or sell physical products, I’d be happy to refer you to a different web designer.

After the first year, you can choose to stick with me for hosting, maintenance and support (recommended – info here), or I can transfer the website over to you if you feel comfortable managing your website entirely by yourself.

Website Starter Package: Book a free call

How it works:

1️⃣ Fill in my form and request a link to book a free call with me at a time that suits you. During our call I’ll find out a little more about you, and we can discuss your requirements.

2️⃣ After our call, I’ll send you your WebCraft Workbook, alongside your invoice.

3️⃣ Once you’ve completed your WebCraft Workbook and sent it back to me, I’ll build and launch your website within a week!

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