Why are Analytics Important for your Website?
Whether you’re investing in a professional website redesign or attempting a DIY site build, it’s important to be able to track its performance once it goes live. Website analytics will help you make better decisions that’ll ultimately benefit you and your customers.
Yet, many business owners aren’t 100% confident using website analytics tools. Let’s discover how these helpful resources can benefit your website.
What are Analytics and why do you need them?
The term ‘analytics’ means two things. It can describe the process where a computer looks for helpful data using maths, science and data ‘wizardry’. But it also means the patterns that this process finds. These insights help you better understand your visitors and their actions while browsing your website. They can guide areas of your business such as WHICH products, services and blogging topics to concentrate on.
Website analytics also tells you HOW your visitors arrived at your site. Did they type your business name into a search engine or find you on social media? Was it through organic content or a paid ad? Knowing this helps you focus your energy by suggesting which social media platforms are working for you (and which need attention). Think of it as website feedback.
What else can Analytics tell you about your website visitors?
Analytics is the assistant you didn’t know you needed. Once active, it will reveal a goldmine of useful information.
You can discover:
- How many page views you’ve had
- The number of visitors/unique visits
- How long visitors stayed on a page
- The bounce rate.
Being able to see which blog post held the most attention can also shape your content strategy. Or, if you use paid ads to raise awareness, you can use website analytic tools to measure the ROI.
Plausible Analytics vs. Google Analytics
Whilst Google Analytics is probably the first web analytics tool most people would name, it actually has several flaws. For this reason, I use Plausible Analytics for my own website and include this savvy alternative within my WordPress care plan service. This isn’t an affilliate link by the way, I just really like what they do!
Here are six advantages that this Google Analytics alternative brings to the party:
Ever logged on to Google Analytics, only to feel lost? Forget the need for training in the latest GA4 update, by making the switch to Plausible Analytics. Here, you’ll find a single dashboard of key insights.
It offers a balance of information and user-friendliness:
Unlike Google Analytics, Plausible don’t collect visitors’ IP addresses. An IP address could potentially be used to personally identify someone, which makes Google Analytics dubious in terms of data privacy. While user data is important for our analytics, we as website owners don’t need to be collecting personal information from our visitors.
Stored safely within the EU, Plausible Analytics complies with GDPR, PECR and the CCPA. Its low-cost monthly subscription offers peace of mind for all.
Faster loading speeds
Many people will try another website if yours fails to load in just a few seconds. Yet, unlike Google Analytics, Plausible Analytics won’t slow your web speed.
Their tracking script is 45 times smaller than its rival’s when running the Global Site Tag. And, at less than 1 KB in size, your same website should load quicker with a lighter page weight.
Improved website ranking
By providing an enhanced user experience with faster loading times, your website could rise in the Search Engine Results Pages (SERPs). The higher up the rankings you appear, the better the chance people will click on your site and discover how you can help them.
Ever visited a website and then been bombarded by ads for the same products? Google Analytics is linked to Google’s advertising interests and is geared towards showing its users relevant web pages.
However, Plausible Analytics is not linked to any advertising network, meaning your visitors’ data isn’t used for these purposes.
Constant improvements are being made to Plausible Analytics given its open-source software. Highly transparent unlike Google’s closed-source tech, its analytics’ code is there to be inspected, proudly claiming to “support indie-developers, indie-businesses and the independent web”.
I hope this blog has inspired you to make the move to Plausible Analytics. If you’re unsure, they offer a 30-day free trial so you can take their platform for a test-drive. You can also import your GA data into Plausible (for Universal Analytics properties only) to avoid losing your previous data.
Let’s stop handing over all our data to Google, and work together to create a more privacy focused, transparent web.