If you think blogging died out in the early 2000s, think again! The advantages of blogging have been well documented (check out these blogging statistics), and it’s thriving more than ever in 2023.
When you type a question into Google, the majority of the results that come up are from articles written by industry experts, hopefully containing the answer to your question.
These articles are blog posts.
There’s no reason why YOU can’t be one of those industry experts, contributing to the fountain of knowledge that makes up the internet.
And there are SO many reasons why you should blog, especially if you already have a website.
I’m going to break down the top 5 advantages of blogging, and the reasons why you should start a blog alongside your current website!
Improved Search Engine Optimisation (SEO)
If you’re using your blog to answer questions that people frequently ask, then a genuinely helpful, well written and strategically optimised blog article can soon start gaining traction in the Google search results.
Every click through to a blog post helps to boost the overall SEO ranking of your website. You can learn more about SEO and keywords here.
By having interesting, engaging articles on your website, and encouraging people to click through to other relevant articles you’ve written, you can increase the time that visitors spend on your website. This is an important factor in the algorithm that decides how to rank your site; the longer people spend on your website, the more Google starts to see it as an ‘authoratative source’.
Establish yourself as an expert in your field
Having a blog on your website can really help to boost your credibility as a business and website owner.
If you write with authority about your industry (which should be a topic you really know and understand) then it can set you apart from anyone whose website claims that they know their stuff, but there’s nothing there to prove it.
In-depth answers to questions that your customers or clients frequently ask you are great topics for blog posts. This means that the next time somebody asks that question, you can direct them to the article you wrote which contains an explanation.
Not only does this save you repeating yourself again and again, but it shows that you have the knowledge and the confidence to share your expertise in public articles.
If your article is really useful, it will hopefully be bookmarked, shared, linked to, and used as a reference for many months or years to come. Social media posts rarely have that type of longevity.
Cost effective marketing
Blogging is a form of ‘Content Marketing’.
In recent years, ‘pitching’ and ‘selling’ have almost become dirty words. Content marketing is a strategy that involves providing genuinely useful information to potential customers or clients.
As you build an audience and establish yoursef as that industry expert, more and more people will discover that they can benefit from the paid services or products that you offer.
Unlike paid ads and expensive marketing campaigns, the only thing you need to invest in this strategy is your time.
Give yourself a source of social media content
One of the less obvious advantages of blogging is the amount of social media content it can provide!
If you’re anything like me, you’re always struggling to come up with helpful bits and pieces to post on various social media platforms.
Yes, it might take three hours or so to write an in-depth blog post. However, one article can be repurposed into multiple snippets for social media, providing a huge source of content that you can use over a number of weeks.
If you’re into creating video, you can use your blog post as the script for an informative and engaging YouTube tutorial. Or how about breaking it down into multiple Instagram reels.
Build engagement with your community
A blog can be an excellent way to engage with your audience and build a community around your brand or service.
By encouraging comments and feedback, you can foster a two-way conversation with your customers and build stronger relationships with them.
The articles you write can also be the basis for a weekly or monthly newsletter that you can send out to your mailing list. Frequently appearing in your customers’ inboxes with useful information is a great way to keep your business at the top of their minds.
If you build a community that feel like they know and trust you, you’ll become the go-to person in your industry for that audience.
Top 5 advantages of blogging: a summary
So, a quick summary of the advantages of blogging:
- Improved search engine optimisation
- Establishing yourself as an expert in your field
- Cost effective marketing
- A source of social media content
- Building engagment with your community
WordPress is one of the most commonly used blogging platforms. If you have a WordPress site already, check out this handy guide on how to create a blog post in WordPress.