Let’s knuckle down and make the strategic decisions you’ve been circling for months.
The Authority Intensive: Two structured 1:1 sessions to audit your online presence, solidify your positioning, and build your roadmap to becoming a leading voice in your industry.
With Beth Rawlins: Brand strategist for ambitious experts and founder of Pie Heart Studio
I'm going to read your mind a little bit...
You know there’s some real work to be done on your positioning and online presence before you start getting taken seriously by industry peers, invited to speak at conferences, and feeling confident enough to pitch for those high-value opportunities.
The trouble is, pinpointing exactly what needs to change and what steps you need to take, in which order, feels like an impossible task.
I've seen how this shows up:
You’re not sure if you need to completely rebrand or whether to polish up what you’ve already got.
You’re certain you’ve got ‘stuff’ to say, but you’re still not clear about why anyone would book you for a speaking gig.
For one wild moment you considered starting a YouTube channel, and then felt sick at the thought of it.
You’ve probably spent late nights going round in circles with Claude or ChatGPT about all of it. And now you’re feeling pulled in 5 different directions and you’re no closer to action than you were 3 months ago.
Well, this is where you and I sit down and finish what you started.
Trying to solve something like this on your own is remarkably hard.
You keep second-guessing your reasoning, so even good decisions get left unmade and nothing gets committed to.
You’re busy - you have client work, a family, and other commitments, and this kind of strategic work always seems to take 10 times longer than you think it will.
You’re so close to your own business and brand that it’s very difficult to get an idea of what it looks like to others.
Those late-night chats with your AI pen-pal feel productive, but you know deep-down that you’re just going round in circles and you can’t really trust anything it says.
The point of the Authority Intensive is to eliminate options and commit to decisions.
It’s narrowing down and pinpointing the exact path you’re going to take, so that taking action feels easy.
I'm Beth, founder of Pie Heart Studio - a brand and web studio for ambitious experts. I've spent 5 years doing exactly this kind of work: helping people go from "credible but overlooked" to genuinely recognised in their field.
Working with me, you get 1:1 access to a real-life human who:
understands your ambitions, and won’t judge or dismiss you
has sat across from enough experts stuck exactly where you are to know what's actually going on, and what to do about it
WILL hold you accountable and follow up to make sure you’re doing the things
The Authority Intensive is two structured 60-90 minute 1:1 sessions with me, Beth, via Zoom.
Session one:
We discuss your specific goals - where you are now and where you want to be in a years’ time
We audit your online presence and quickly identify the biggest credibility gaps (this is something I’m very good at but it can be hard to see yourself)
We work together to upgrade your brand message from service positioning to authority positioning
Field testing
We leave 1-2 weeks between sessions so that you can thoroughly test your new authority stance and let it incubate. I’ll give you a series of things to do during this time to help you test it.
Before the end of the first call, you’ll have a date in your diary for session 2, so you have a solid deadline to work towards.
Session two:
We discuss and finalise your brand message
We look at your brand’s visual identity and discuss the gaps, making a checklist of what needs upgrading to reflect your authority and expertise
We take stock of the proof that already exists that you know what you're talking about, look at how it’s showing up across your online presence, and figure out how to build more of it
We draw up a series of specific actions and milestones for the next 3-6 months, making sure each is achievable and has a deadline
I’ll email you after our second session with your roadmap, then check in to see how you're getting on two weeks later.
What it costs, and how to start
The price for everything is £550.
You’ll pay when you book your first session directly into my calendar, and then we’ll decide the date of the second session during our call.
The short-term payoff
Imagine glancing at your roadmap and knowing exactly what to get on with. No more agonising decisions and going round in circles, because you can see exactly where you're at, and what needs to be done next.
You know who you need to contact, you know what needs updating next, and you can keep just checking things off the list, one at a time.
You’re confident about the message you’re putting out there, because we’ve developed it together, tested it, and it finally feels like you.
The long-term payoff
You keep working through your roadmap, and over time, your brand and online presence starts to look and sound like it belongs to a true industry leader.
You get comfortable saying ‘Just Google me 💅🏻” when someone asks for your details.
You don’t need to pitch to podcasts any more, because they’re now getting in touch with you to invite you to speak.
As your visibility and authority increases, you get to be picky about who you work with, what you charge, and how much of your time you want it to take.
This is for you if:
You’re an established solo business owner with an expertise-based service
You’re ambitious - you dream of speaking on stages, being invited to talk on podcasts, and having opportunities come to you rather than having to chase
You’ve got the clients and the experience, but you feel like your industry’s best-kept secret
You know you’ve got more value to share, but you feel like there’s a lot getting in the way of putting yourself out there
You need some expert human support and accountability, because you’re going round in circles trying to figure this out on your own
You’re ready to take action, you just need someone to help you figure out what action to take
Leesa's story
"I was at a point where business was going well enough, work was coming in, but it was somewhat scattered, and I wanted to develop the part of the business I really loved.
I had so many threads I was trying to grab hold of and no idea where to start!
That's when I found Beth. We started out by nailing down what I was trying to achieve. I came away with a clear vision and a roadmap outlining exactly how I'd get there.
But Beth didn't just hand me these things. She asked questions that got me thinking, and I came away clear as a bell.
I've been fully booked for the thing I love doing ever since. I sh*T you not, this works."
- Leesa Morris, The Storytelling Copywriter
Questions, questions, questions
I'm still working on getting clients consistently - will this help me?
Probably not directly. These sessions are really designed for people who already have consistent client work and a solid reputation, but whose online presence doesn't reflect it. If you're still working on building that base, your energy is better spent there first. This will make much more sense once your problem moves from “how do I get clients” to “how do I get recognised beyond those clients.”
I'm not sure if this is for me, do you offer a discovery call first?
There’s no discovery call for these sessions, but this page should tell you everything you need to know about whether this is for you or not. If you still have questions, feel free to send me a quick email.
Do I need to prep anything before session one?
Not really - come as you are! We'll do the digging together in the first session.
Do you offer follow-up sessions afterwards?
Generally no - the whole point of this intensive, two-session structure is to remove the burden of choice and get you to commit to the things you've probably been circling for a long time, not to open up a longer coaching relationship. However, if you really need more 1:1 time with me, we can discuss this during our second call.