Resource library

How to build credibility with ‘Results Snippets’

If your website suffers from a lack of credibility, you’ll be losing out to your competitors. Here’s a quick tip to prove you’re as good as you say you are.

Should you have a page for each service on your website?

Your service page setup matters more than you think. Here’s how a simple structure change can lead to more relevant leads and enquiries.

Ecommerce vs Services: 5 key differences in website strategy

If you run a service-based business, most website conversion advice you’ll find online probably isn’t written for you. Here’s how to filter out the noise.

What ‘search intent’ reveals about your website visitors

Understanding who’s visiting your website (and why) is one of the most powerful things you can do to improve it. Here’s one way to do it.

The Strategic Website Cheat Sheet

No strategy? No problem. If you want to improve your website quickly but you don’t have access to a marketing team, this is your shortcut.

How to calculate your website conversion rate

Here’s how to measure your website’s conversion rate, and why it’s important to use this metric to track improvements over time.

6 ways to make your website more inbound friendly

As a service business, the idea of using your website for inbound marketing is appealing. But your website needs these 6 essentials first.

Three tools for scroll tracking

Scroll tracking helps to measure visitor engagement (and find out whether they’re reaching your main CTA). Here are three tools to track scroll depth.

How to use Keysearch to find Golden Keyphrases

Keysearch is the most user-friendly and affordable SEO tool I’ve come accross. Here’s how to use Keysearch for super easy keyword research.

How much website traffic do you actually need?

How many website visitors do you actually need to get enough enquiries, bookings, and sales through your website? Here are some solid numbers.

Better navigation = more clients

Here’s how to design a navigation menu that helps your ideal clients find what they need, and take action towards working with you.

FAQ sections: Frequently Made Mistakes

Most FAQ sections are tragically underused, and many website owners are missing an amazing opportunity to convert visitors into clients.

Is AI search killing SEO? (3 strategies to get ahead)

Organic search traffic is harder to get than it used to be. Here are 3 strategies to get ahead in an AI search powered internet.

The real reason your website’s not converting (5 areas to check and fix)

If people are visiting your website but vanishing without taking action, here’s how to find out why, and what to do about it.

Website Usability Mistakes (that could be costing you clients)

If people have to think about how to use your website, you’ve already lost them. Meaning you’ve also lost a potential client or customer.

Getting started with Google Search Console

Do you know what people are typing into Google to find your website? Here’s how to find out, without paying for expensive tools.

Do videos slow down your website?

Videos are fantastic for engagement and building trust. Here’s what to do if you want to add videos to your site without impacting load times.

How to get more enquiries from your website

If you want to get more enquiries from your website, you need to understand and apply the 7 pillars of website strategy. Here’s an overview.

How to create an irresistible contact form

Sick of getting no leads through your contact form? It may be because people just don’t like filling them in. Here’s how to change that.

The power of sales pages to sell fixed-price services

What if you could create a page that drives sales while you sleep? I interviewed sales page copywriter Jess Sutton to find out how it’s done.