Resource library

The Solopreneur Holding Company: a new mental model

Messy overlap problems between your business name and personal name as a solopreneur? Here’s how to make it make sense.

How a dietitian went from chasing clients to fielding inbound partnerships

What’s the difference between chasing dream clients and being chased by dream clients? Between pitching for cool stuff and having cool stuff pitched to you?

What happens when you’ve outgrown your online presence

A personal story about how Pie Heart Studio evolved beyond it’s online presence, how we noticed, and what we did about it.

Does your positioning actually make sense to a stranger?

If you’re looking to develop brand recognition, attract valuable opportunities, and sign high-value clients, you have to be easily referable.

How to make case studies your secret weapon

It’s hard to think of a more persuasive credibility asset than a really in-depth, well written case study. Here’s how it’s done.

The Stranger Test: auditing your online presence

If someone Googled your business/brand name right now, what would come up in the first page of the search results? It’s time to do The Stranger Test.

How to optimise your website for micro conversions

Stop ignoring the website visitors who aren’t ready to buy yet. Give them something else to keep you on their radar until they are.

The 4 most valuable analytics metrics for your website

If you’re investing time, energy, or money into improving your website, you need to have a basic understanding of your website analytics.

Creating high-converting website service pages: strategy, copy and design

A three-part guide to website service pages that convert: how to structure them, write copy that guides decisions, and design pages people will read.

Future proofing your website for the AI era

AI usage is on the rise, and this is changing the way people navigate the online world. Including the way your potential clients navigate your website.

SEO doesn’t work for every business. Here’s what to do instead

SEO can be a brilliant long-term visibility plan, but for some businesses it’s just a time and money sink. Here are 3 alternative visibility strategies.

The Web Gravity Framework: For an effective and profitable website

A website with ‘gravity’ attracts and engages your ideal clients, and takes visitors down an irresistible and intuitive path towards working with you.

Visual Design vs Strategy: Which is more important for website conversions?

Strategy is important, but aesthetics matter for credibility! This article includes a ‘bare minimum visual identity checklist’ to apply to your own website.

How to do a website traffic quality audit

Here’s a guide to help you assess the quality of your current website traffic, and some simple next steps for improvement, based on the results.

When to use a secondary Call To Action

A secondary CTA is a lower-commitment option for visitors who need more time or context before they’re ready to work with you. Here’s the strategy.

How to turn blog readers into buyers

How do you turn passive blog readers into potential clients? This article outlines four types of CTA you can use to drive more bookings and enquiries.

How to get website leads from ChatGPT

Are you getting traffic to your website from LLMs like ChatGPT? Here’s how to get more of it, and why this could be the most valuable traffic of all.

Is Google Ads worth it for your service business?

Google Ads: is it worth it? This is a ‘readiness’ checklist to help find out if it’s worth it for the service you provide (read this before making a decision).

How to turn your blog into a knowledge hub

It’s time to blow the cobwebs off that dusty old blog, and get ready to transform it into a credibility-boosting Knowledge Hub! Here’s how it’s done.

Make your social proof bullet-proof: 4 ways to level up your website testimonials

Your social proof needs to be bulletproof, so that even the most cynical website visitors trust that you’re as good as your website claims you are.