As a small business, you’ll probably already have a Google Business Profile, but did you know you can easily generate a Google Review link to send out to clients and customers?
(Don’t have a Google business profile? Click here to set one up)
The more great Google reviews you have, the more trust you’ll build with potential clients and customers when they see you in the Google search results. It’s worth making it as easy as possible for your current clients to leave a review for you, and this is where sending them a review link can help move that process along.
Step 1 – Google yourself
Assuming you already have a Google Business Profile set up, just type your business name into Google to see it pop up on the right hand side.
Step 2 – click on ‘Get more reviews’
Scroll down the page a little bit and click the button which says ‘Get more reviews’. This button is only visible to you as the business profile owner.
Step 3 – Copy your Google review link to the clipboard
Ta da! Here’s your link! There are three options that come up – Email, WhatsApp and Facebook. You can email your link to people directly from here, but bear in mind that this will send from your Gmail email address. If you have a professional email address for your business, I would just copy that link and paste it into an email to send out to your clients.
Where to include your Google review link
There are many places you could subtly include your Google review link, for example in your email signature. You could embed the link into your website. You could also attach the link to a QR code using a QR code generator. If you have a physical location like a shop or a restaurant, you could print off the QR code and stick it to the wall for your customers to see, encouraging them to leave you a review then and there.
Let’s have a look at what clients will see when they follow the link:
This is what your customers will see. They have the option to give a star rating and to leave feedback.
And that’s it! Getting more reviews will do wonders for your local SEO, as well as building trust with potential clients.
If you’re interested in improving your SEO, check out my article: how to get found on Google for more in-depth information.