How to create a blog post in WordPress

Need a step-by-step process of how to create a blog post in WordPress?

Adding a blog to your wordpress site doesn’t have to be a daunting task. The beauty of WordPress’s blog editor is that it can be used to its full extent to create a beautiful, dynamic page, or you can simply copy and paste some content and images into it and you’ll have a pretty decent looking article.

There are some basics that I’d recommend covering every time you post though – read on to find out more.

Log in to your WordPress dashboard

How to create a blog post in WordPress: image of the WordPress dashboard.

The first step is to log into the back end of your WordPress website.

On the main page you’ll probably see some updates, news, and a summary of what’s going on across your website.

On the left hand side, you’ll see your dashboard menu, with tabs to view to your pages and posts.

Go to ‘Posts’ and select ‘Add New’

How to create a blog post in WordPress: image of a blank blog workspace

Once you’ve created a new post, you should see something a bit like this (above). I’m assuming you’re using a version of WordPress that uses the latest version of their post editor, called Gutenberg.

If you’re using an old version of WordPress, you might be using the ‘Classic Editor’. If that’s the case, your page is going to look a little different, but the process of creating a blog post is essentially the same.

Write a catchy title

Adding your title

Add your blog post title in the ‘Add Title’ area.

Consider your readers at this point – put yourself in their shoes and think about a catchy title that would entice somebody to click on this post to read more.

Add a featured image

A featured image is a little different to general images in the body of your blog post.

  • It’s generally the image that is displayed at the top of your blog post on the front end of your website.
  • If you have a list of blog posts displayed somewhere on your site, the featured image will be the one that gets shown.
  • If your post appears in Google search results, the featured image will appear next to the post title and a snippet of text.

To add a featured image, we need to use the right-hand menu on the post editor page.

How to create a blog post in WordPress: diagram of how to set your featured image

Make sure you’ve selected the ‘Post’ tab in the right hand menu, and then find the ‘Featured Image’ section.

Here you’ll be able to select an image from your current media library on your website, or upload one from your computer.

For best results, use an image with a landscape orientation. And don’t forget to optimise it – adding a lot of large images to your website will slow it down in the long run. Here are my tips for easily optimising your website images.

Add your blog content

Now it’s time to add the actual content of your post!

The WordPress Gutenberg editor is a little different to text editors you might be familar with such as Microsoft Word. The basis for Gutenberg is Blocks. You have a multitude of blocks to choose from to create a dynamic and visually pleasing blog post, BUT for simplicity, it’s best to stick to the basics such as headings, paragraphs, and images.

How to create a blog post in WordPress: adding blog content

The default block in Gutenberg is the paragraph, which is handy, because you can pretty much just write your post out as usual (every time you hit enter, a new paragraph block is created).

To discover more blocks you can hit forward slash ( / ) or click the plus button.

How to create a blog post in WordPress: explaining Gutenberg blocks

If all of this feels a bit overwhelming, it doesn’t even need to be this complicated.

If you have pre-formatted text in a document like Microsoft Word, you can just copy and paste this directly into the post, and the gutenberg editor is smart enough to create the appropriate blocks for you. You might need to do a little tidying up, but generally, the copy and paste method works pretty well!

Adding images into the body of your post is also super simple. An image is also another type of block, so hit foward slash (or the plus button) and select ‘Image’ from the list.

Here you have the option again to add an image from your current WordPress media library, or upload one from your computer (an optimised image, of course!)

Each block, including images, can be edited using the menu that pops up when the block is clicked on. They can be edited further using the menu on the right, you just need to select the ‘Block’ tab, rather than the ‘Post’ tab.

Give your post a category

Adding a category

Categories can be super useful when creating WordPress blog posts.

One of the main reasons for categorising posts is to get them to display in slightly different ways, or in different areas across your website. If you’re using a page builder like Elementor or Divi, you can build a template for your blog post so that it always looks great on the front end of your site.

It’s also possible to create different post templates for different categories. So in the example above, my post template for ‘Recipes’ might look very different to my post template for ‘Updates’.

With page builders, you can also display a list of blog posts in different areas of your site, but by using categories, you can filter which kinds of posts you want to show up.

Even if you don’t use a page builder, categorising your posts is just helpful for readers, and often provides a more streamlined user experience.

Add an excerpt

How to create a blog post in WordPress: adding an excerpt

Adding an excerpt to your post isn’t always necessary, but can often make your blog post display look a lot more tidy.

If you skip this step, WordPress will automatically select the first few sentences of your post as a default excerpt. Wherever your posts are displayed, this excerpt usually pops up, and what WordPress chooses might not be ideal. It may cut off in the middle of a sentence, or be part of an introduction that doesn’t have much to do with the actual post content.

You have the power to control what shows up here, so why not make it something engaging, relevant and snappy.

Preview your post

Previewing your post is a chance to see what it will look like on the front end of your website.

Technically, WordPress gives you the opportunity to preview your post on mobile, desktop or tablet. Personally I find the mobile and tablet views glitchy and not representitive of what your post is actually going to look like.

The best option is to click on the ‘Preview’ button and select ‘Preview in new tab’. This opens a front-end version of your post.

Options to preview your post

Hit publish!

Your post should be looking pretty swish by this point, but remember to have a final check through for spelling and grammar mistakes before you click the ‘Publish’ button. Grammarly is a great free tool for this!

How to create a blog post in WordPress: a summary

Let’s go over the steps again:

  • Log into your WordPress dashboard
  • Go to ‘Posts’ and select ‘Add New’
  • Write a catchy title
  • Add a featured image
  • Add your blog content
  • Give your post a category
  • Add an exerpt
  • Preview your post
  • Hit publish!

Hopefully this has given you a good overview of how to create a blog post in WordPress, and you’re feeling inspired to start writing out some of those blog ideas you’ve had kicking around for ages.

Happy blogging!

More resources for website owners:

The 3 bucket method: How to streamline your services for Clarity and Impact

Blogging for SEO: A beginner’s guide

How to choose keywords for blog posts

What’s so great about WordPress anyway? (Let’s bust some myths)

Should you put prices on your website?

Things to consider before working with a website copywriter

Creating a Website Growth Strategy

The core pillars of a lead-generating website: Visibility and Credibility.

How to make case studies your secret marketing weapon

Got problems with your business? Let’s tackle them today!

Understanding the buyer journey when designing your website

Make your website work smarter, not harder

New website launch roadmap to maximise results

How to use Yoast to improve your SEO

Why are analytics important for your website?

Top 5 advantages of blogging (and why it’s great for your website)

How to elevate your website with professional brand design

How to write copy for your website

How to optimise website images

How to choose a Web Hosting Provider

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