Empowered Nutrition: Kickstarting a new freelance career

Emily had been working as a dietitian for the NHS, but was in the process of setting up her own private practice when she reached out to me for a new website.

She’d built herself a basic website in Wix, but wasn’t happy with it. She also already had a simple logo, but needed it in a few different layouts and file formats, as well as some guidance on colours and fonts.

Emily’s old website

I asked Emily how she felt about her original website and branding, and why she decided to get in touch with us. Here’s what she said:

I felt my original website looked basic, disjointed and unprofessional. I felt my branding was again quite basic and not impactful. I felt my copy was too long and didn’t flow particularly well on the website.

I had attended a webinar about web design specific to my profession where Beth from Pie Heart Studio was presenting. She was clearly very knowledgeable and had helped others in my profession create amazing websites.

It’s a big move to go from stable employment to putting yourself out there and starting your own business, and it’s important to have an online presence that projects confidence and professionalism. That’s what we aimed to do for Emily with this project.

Starting with strategy

I worked with Emily to define who her target audience was going to be, and to refine her main services. This meant I could structure her website in a user-friendly way, making sure the navigation was clear and logical. We also discussed the best way for potential clients to get in touch with her through the website, and the best booking widget to embed onto her site.

I also got cracking with some keyword research so that we knew which keyphrases to focus on that would get Emily’s new website showing up in search engine results.

Choosing the right words

For Emily’s website copy, I booked her in for a consultation call with Hannah, a website copywriter who specialises in high-converting words for websites. Getting the wording and messaging right is crucial to engage Emily’s ideal clients, and encourage them to get in touch with her.

Using the strategy we’d worked out, and the keywords I’d selected, Hannah created the wording for Emily’s main pages.

I asked Emily how she found the process of creating her website copy; here’s what she said:

I found the process great. Fantastic communication from both Beth and Hannah which helped the project run smoothly. I felt Hannah really listened to what I wanted from the website copy and I was really happy with the end result.

The brand refresh

Tara, brand and graphic designer for Pie Heart Studio, got to work on creating some variations on Emily’s original logo, a curated colour palette, and typography pairings to boost Emily’s visual identity.

Here’s what Emily had to say about working with Tara to refine her branding:

Fantastic communication, friendly, and listened to what I wanted. Provided me with different options which I liked and plenty of opportunities for feedback.

The final results

With the strategy in place, some high-quality website copy, and colour and branding guidelines, it was then back over to me to develop the website itself. During this time I stayed in close communication with Emily, getting her feedback after each stage.

8 weeks after the initial strategy meeting, the website was ready to launch.

New homepage

New About page

I wanted to create a website that would give Emily the confidence to put herself out there and start getting clients through her new private dietitian practice.

Here’s what Emily had to say about working with me to build her new website:

It has been brilliant working with you Beth. You were super helpful, friendly, really listened to what I wanted and provided valuable knowledge and advice for my website for now and in the future. Most importantly you’ve built a website that I’m proud of and can’t wait to share!

Support going forward

Emily was keen to get hands-on with her new website, so I made her a personalised website handover pack. This includes videos she can refer back to at any time, as well as useful links to articles she might need in the future.

A week after launch we got some final feedback from Emily, and were thrilled to hear she’d already had some leads through her new site! Here’s what she had to say:

I’ve already had lots of positive feedback about my website and I’m now happy to share my website with prospect clients with its new fresh and professional look and feel. I have also had a few leads since it has launched which is fantastic! Thank you Beth, Tara and Hannah

Need a website that’ll generate leads from your ideal clients?

Whether you’re just starting out, or you’re running an established enterprise, I’ll meet you where you’re at to develop a site that supports and enhances your business.

If your current website isn’t generating leads and getting you the results you need, just get in touch with me and we’ll talk about how I can help.

More case studies

Rachel White Nutrition: Nailing down the Niche

Helen Coston: Launch of a Personal Brand

The Marketing Depot: A website to be proud of

Greedy Pig Catering: From Wix to WordPress

Fresh Approach Nutrition: From Solo to Scaling Up

SW19Lawyers: Leveling up through a website redesign

Stanner Nutrition: Optimising and improving an existing site

War Widows Association: 41 new members in 3 months

Bump2baby Nutrition: an SEO success story

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