Custom Built Websites

For small, service-based businesses

My custom built websites help support your business in three ways:

✅ Credibility: positioning you as the expert in your field

✅ Scalability: your website can grow and evolve alongside your business

✅ Visibility: focusing on showing up in search results

How does a custom built website help to grow your business?

All of my custom built websites are designed to help grow and support your business through inbound lead generation.

This is how I do it:

Starting with Strategy

Each website build starts with a strategy meeting so I can get to know your business, your clients, and target audience. This means your website can be custom built for you and your business.

Search Engine Optimisation

I offer a strong SEO foundation with all my custom built websites. We'll discuss an SEO strategy in our first meeting, to get you showing up in search results.

High-converting copywriting

My custom built websites INCLUDE professional, high converting copywriting. This is essential if you want a website that generates leads and attracts your ideal client.

Post-Launch Support

My WordPress Care Plan ensures your website continues to be your biggest marketing asset. You'll get all the support you need to make sure your site evolves and grows alongside your business.

“Fresh and professional.”

“I’m now happy to share my website with prospect clients with its new fresh and professional look and feel. I have also had a few leads since it has launched which is fantastic!”

– Emily Holt

“Something to be proud of.”

It’s a pleasure now to promote the website and our fresh new branding. It’s something to be proud of. “

– Louise Tippey

“The cherry on the cake.”

“The fact you could use your collaborators to look at all the branding too was the cherry on the cake.”

– Helen Raw

Beth Rawlins - Web Designer

I’m Beth, a web designer and website strategist based in Nottingham, UK. I specialise in building lead-generating websites for small, service-based businesses.

My focus on lead-generation is centred around two principles:

➡️ Credibility

Your website needs to position you as the high-value professional you are. We do this through professional copywriting, custom visual design and a smooth user experience.

➡️ Visibility

You need a flow of traffic to your website if you want it to get results. I can advise on an SEO strategy, as well as implementing on-site SEO and giving you the tools you need to drive traffic to your website post-launch.

Beth leaning against a wall, wearing a blue denim jacket. Beth is a WordPress web designer and runs a WordPress Care Plan for her regular website clients.

How much does a custom built website cost?


The prices below INCLUDE professionally written, high-converting copywriting. If you’re already working with a website copywriter, please let me know – I’m happy to collaborate with a different writer.

As a general rule I don’t work with client-written website copy. If you’re just starting out and don’t have the budget for professional copywriting, check out my starter website package.

Tier 1 website

Great if you need a beautiful brochure website to showcase your services and make it easy for clients to book a call.

Includes professionally written, high-converting website copywriting.

From £2175

Tier 2 website

For business owners who are serious about incorporating their website into their marketing and business growth strategy.

Includes professionally written, high-converting website copywriting.

From £2935

Tier 3 website

For when your website needs to be an interactive community hub, to engage and inspire your audience and customers.

Includes professionally written, high-converting website copywriting.

From £5145

Custom built websites: FAQs

I generally don’t work with client-written website copy. This is because I want my websites to convert visitors into clients, and to generate real results for your business.

This is less likely to happen when a client supplies their own wording, but if you feel like you have a special exception, please get in touch and let’s talk about how we can work together.

I have a full hosting and maintenance plan – the WordPress Care Plan.

This includes all the support and extras you might need to make sure your website continues to work as a great marketing asset for your business. 

The WordPress Care Plan isn’t mandatory if you want to host and manage your website yourself, but it is highly recommended.

Each custom built website starts with a strategy session where we’ll discuss the types of things your ideal client will be searching for to find you on Google. 

I’ll then carry out keyword research to determine which keyphrases have a high volume of searches, but a low competition, to give you the best chance of ranking higher in search engines.

I’ll implement these keyphrases across your website, as well as providing technical on-site SEO (internal linking, meta descriptions etc) during the website build.

I can advise on an SEO strategy going forward, and help you to carry out that strategy if you join my WordPress Care Plan.

If you’d like to sell services or paid digital downloads through your website, that is entirely possible!

However, I don’t build e-commerce sites, or online shops for physical products.

I’d be happy to put you in touch with a trusted web designer who specialises in e-commerce.

Custom Website Package: Book a free call

How it works:

1️⃣ Fill in my form and request a link to book a free call with me at a time that suits you

2️⃣ During our call, we’ll get to know each other and work out if we’ll be a good fit to work together. We’ll discuss your requirements and the project scope, and also the potential dates for the work to take place

3️⃣ If you decide a custom built website is for you, I’ll send you a proposal with a final quote, a contract and invoice. If you’re happy with these, you’ll officially be my new client!

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