We help ambitious experts become the most credible version of themselves online
Brand strategy, visual identity, and website design for ambitious founder-led businesses.
Credible in person.
Less so online.
You've spent years building real expertise. You have clients who trust you, a reputation that precedes you, and a track record that speaks for itself. But when the right person looks you up - a conference organiser looking for speakers, a potential collaborator, a high-value client… what do they find?
If the answer involves a scattering of sales pages, a logo that looks a little ‘DIY’, a Linktree and a half-hearted website that looks nothing like your social media presence, you already know something needs to change.
Your online presence has been built in pieces, over time, by different versions of you. It's got you to where you are now... but you've got bigger plans, and to get there, you need something way more cohesive, more authoritative, and unmistakably yours.
"Beth is a true strategist. She follows up on EVERYTHING; she encourages every decision to be made with an eye to the bigger picture and potential future developments; she knows when to listen and when to challenge; she sends regular updates; and she seamlessly coordinates the branding, design and copy (and gives advice on when other aspects, such as photography, should happen). She expertly balances rigour with grace, and I couldn't be happier with the service she and her team have provided."
- Hazel Bird, The Better Edit
Sound familiar?
Nothing connects. Your Instagram, your LinkedIn, your website - they could belong to three different people.
You avoid sending people to your website. You'd rather explain what you do in person than point them somewhere that undersells you.
You've been thinking about sorting this for a long time. The reason you haven't is that it feels enormous, and you don't know where to start.
Here's what happens when it all works together
When your online presence actually reflects your expertise, everything gets easier.
You stop apologising for your website. You start sending people there. You show up to pitches, introductions, and conversations with a different kind of confidence.
The right people find you and immediately understand what you do. Collaborations you wouldn't have thought to pursue start to feel possible. High-value clients arrive already convinced, because everything they've seen before they've spoken to you has done the qualifying work.
Your online presence stops holding you back, and instead starts to propel you forward.
"Beth and her team have been absolutely brilliant! I'm over the moon with my new visual identity. The designs for my website exceeded my expectations. And it's working. I am fully booked. Genuinely guys, call Beth. This is not a drill."
- Leesa Morris, The Storytelling Copywriter
We work with founder-led businesses on the whole thing:
Positioning and messaging strategy,
a cohesive and distinctive visual identity design,
and a credible, authoritative website that’s fully designed and built by our team.
Piecing it together made sense at the beginning, but you’re well established now, and ready for bigger and better opportunities. At this point in your business, your online presence isn’t a vanity project – it’s strategic business infrastructure.
With us, you work with one team who understands your business and your ambitions, and who have both the strategic and practical expertise to to turn your online presence into the business asset it should be.
The story behind Pie Heart Studio
Hey, I’m Beth, a brand and web strategist and founder of Pie Heart Studio, and the person you’ll work with from the first conversation to the final sign-off.
I spent years helping founder-led businesses with their websites, but kept coming back to one important point: a website is only ever as strong as the brand ecosystem around it.
So we expanded the work to cover the whole thing.
Every project now starts with brand strategy – figuring out how to position you as the leader in your field (across the whole of your online presence), and making sure the messaging backs that up. Then we refine your existing visual identity or create a new one from scratch, whatever the brand needs.
The website comes last, built around everything that’s been established before it.
I lead a small team of specialists you’ll meet along the way – experts in graphic design, copywriting, and web design, fully remote and mostly found somewhere between the UK and wherever the wifi is decent.
We make it straightforward.
A few months from now, this could all be sorted. A strong, cohesive and distictive brand identity and a website you’re proud of, that truly reflects your expertise and the business you’ve built. All working hard for you in the background to boost your reputation and open doors you haven’t even thought to knock on yet.
Psst… More of an action person than a details person? The first step is an in-depth scoping session to talk about what you need: You can request one here.
“One of the best decisions I have made for my business… Beth and her team completely nailed my website, my branding and my messaging.”
– Tracy Dixon, The Marketing Depot